Module I
April 20 – April 24
Campus Switzerland
Topics
Growth Strategy
Marketing and Brand Management
Finance
Strategic Controlling and Auditing
Risk Management
Integrity in Management
Learning, Use of Time, and Transfer
Company visits
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Module II
May 11 – May 15
MIT
Cambridge, Massachusetts
USA
Topics
Global Technology Management
Innovation & Entrepreneurship
Managing Professionals and Creativity
User Innovation
Corporate Culture
Complex Organizations
Work-Life Balance
Success Factors in High Tech
Lessons in Entrepreneurship from the USA
Company visits
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Module III
June 8 – June 12
Campus Switzerland
Topics
Corporate Governance
Corporate Communications
Innovation Management
Ubiquitous Computing (RFID)
IT Processes
Business Excellence
Investor / Analyst Relations
Media Relations
Company visits
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Module IV (additional)
June 28 – July 4
Shanghai
Singapore
Topics
Doing Business in China
Marketing and Trading in China
Intellectual Property
Financial Aspects and Banking
Markets in the Asia-Pacific
Company visits
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